We see opportunities where others see challenges
Most agencies sell ideas. We provide solutions

About Us

Sprint Brand Connections is a Project Management Marketing firm that primarily focuses on stellar Event Management, Brand Merchandising, and Experiential Marketing to create unique, profitable, and long-lasting consumer experiences.
We have been in operation since 1997 as Sprint Promotional Services which was initially part of the Steadman Group and recently rebranded to Sprint Brand Connections.
With 29 years of building communication solutions and providing creative services for our clients, we’ve learned a simple truth: passionate beliefs fuel strong brands.
It’s why we developed our Brand Belief philosophy. By getting to the core of your brand’s purpose, we can move beyond product features and benefits and position your brand to build deeper emotional relationships that connect to the heart.
We, at Sprint Brand connections, are experts at synergistically making Brand Belief with the power to inspire trust, loyalty, evangelism, and growth.

What We Do

We offer 360 Sales and Marketing solutions with a focus on running uniquely captivating Sales, Marketing campaigns and Direct Marketing Ingenuities e.g.

Events and Experiential Management
Consumer Communication and Brand Repositioning.
Product and Corporate Launch Campaigns.

Brand Activations & Lauches

We deliver high-impact launches and activations that boost visibility and sales. Using targeted sampling and skilled Brand Ambassadors, we turn engagement into measurable results.
Brand Architecture

Sprint Brand Connections provides strategic brand architecture to ensure clarity and consistency. By defining brand relationships, we strengthen equity, simplify portfolio management, and drive scalable growth.
Project Management

We provide end-to-end project management, from concept to execution. We handle creative development, deployment, and oversight to ensure high-quality delivery and maximum campaign impact.
Event Management

Sprint provides end-to-end event management, from concept to execution. We handle creative production, site logistics, and team coordination to deliver seamless events that drive measurable impact.

Meet the Team

Elinah Naeku

CEO & Founder

A seasoned leader with over 35 years of experience in marketing, research, finance, and structural engineering. Elinah provides strategic oversight, deep client management skills, and proven leadership across diverse teams.

Her career in both private and public sectors is marked by driving growth through data-led insights and stakeholder engagement. Known for inclusive leadership, she fosters innovation and guides organizations with a holistic, results-oriented approach.
Flavian Wanjiku

Marketing Director

Experienced Sales, Marketing, and Customer Success leader with 21+ years across FinTech, Logistics, and Brand Marketing. She drives client-centric growth and builds high-performing teams across Africa.

Her expertise spans BTL campaigns, product launches, ERM marketing, and sales strategy. With a decade in FinTech and experience across logistics and retail, she delivers insight-led brand experiences with measurable results.
Brenda Mwendwa

Admin Assistant

Brenda is a detail-driven professional with over three years of experience in Sales and Marketing. Passionate about brand building, she brings a strategic mindset and a high level of integrity to every initiative she leads.

As an Administrative Assistant at Sprint Brand Connections, Brenda ensures operational excellence and seamless project delivery. By managing client relationships and refining agency workflows, she serves as a vital link in turning brand visions into measurable market impact.
Felix Okumu

Operations Director

A seasoned BTL operations expert and event management guru with extensive experience across East and Central Africa's FMCG brands.

He leads negotiations, budgeting, and purchasing; establishes efficient workflows to maximize productivity; and develops long-term operational strategies in collaboration with senior management.
Mercy Chelashaw

Marketing and Business Development Strategist

Mercy Chelashaw is a seasoned Managing Director and Business Development Strategist with over a decade in marketing and communications.

She excels in strategic growth, client partnerships, and market expansion across FMCG and real estate, championing innovation and operational excellence to streamline processes and strengthen market presence.

A mentor and ethical leader, Mercy is a sought-after speaker known for inspiring high-performing teams and advocating for transparency in business.
Sherine Keke

Media Lead

Dynamic media expert with 3+ years in ATL and digital marketing across Africa. Starting as an Implementer, Sherine quickly advanced to a strategic planning role.

She supports major brands in telecoms, FMCG, and finance, and excels in TV, radio, social media, and programmatic campaigns.

Certified by CIM UK, Digify Africa, and Meta Blueprint, she is known for strategic, collaborative, and data-driven media solutions.
David Waweru

Marketing Consultant

David Waweru is a seasoned marketing professional with over 35 years of experience in advertising and sales.

He served as Advertising Manager at The Standard and held sales and marketing roles at the Nation Media Group in Kenya and Tanzania, eventually becoming Managing Director of the Kenya Broadcasting Corporation.

He holds a BCOM in Marketing from the University of Nairobi and completed advanced management training at the University of Navara in Spain.

Projects

A curated selection of recent projects. We aim to deliver!

Fortified Whole Grain Alliance

Demand Creation & Market Development

We partnered with FWGA to drive the adoption of fortified whole grain flour across Kenyan counties. Through targeted outreach and stakeholder engagement with posho millers, we increased market penetration and supported critical public health goals in Nairobi, Machakos, Kisumu, Bungoma, and Kakamega.
Africa Impact Summit

Event Management & Experiential Marketing

Full-Scale Event Management & Execution Impact: Delivered a seamless, end-to-end conference experience for the African Impact Investment community. We handled everything from technical production and vendor management to marketing and on-site registration, ensuring a world-class professional environment.
Maisha Flour Mills

Sales Activation & Merchandising

We partnered with Maisha Flour Mills to drive brand visibility and consumer trial through a high-energy field activation. By combining sampling programs with strategic merchandising and real-time digital reporting, we expanded outlet coverage and turned in-store engagement into measurable market growth.

About Us

What We Do

Brand Activations & Lauches

Brand Architecture

Project Management

Event Management

Meet the Team

Elinah Naeku

Flavian Wanjiku

Brenda Mwendwa

Felix Okumu

Mercy Chelashaw

Sherine Keke

David Waweru

Projects

A curated selection of recent projects. We aim to deliver!

Fortified Whole Grain Alliance

Africa Impact Summit

Maisha Flour Mills

Some of the Brands we've Worked with